Digital cinema production is a term used to describe the way a film is produced filmed and eventually displayed on screen. Digital production is basically filming to a new style of media. Digital production is cheap and very easy to use; it cuts out huge amounts of time and makes replication very easy. Digital production also allows a huge amount of new techniques and innovative ideas to be practiced and developed.
Technical convergence is a key point in digital production and development. Technical convergence is the term used to describe two or more initial entities coming together for example a mobile phone which can take photographs. This is a key point in digital production because technical convergence can make a huge amount of tasks possible. The coming together of technical devices such as digital projector can not only play standard films but also 3d films and high definition (HD 1080p). Other devices which have converged to make one better device is the computer, a computer can do the tasks of editing rendering film quality and even help distribute the film online. Technical convergence makes many things possible that weren’t possible with film reel projection, High quality surround sound and there are no reel changes or cigarette burns in the reels. Due to technical convergence the whole experience of going to the cinema has changed. You can now expect a much greater quality of sound and image. Also because the production of the films is cheaper and the replication of the finished film is cheaper, going to see the film itself is cheaper. You are eventually paying less for a much higher quality film.
The digital cinema development is helping cinemas all over the UK to exhibit films in higher quality and for less money. Warp, picture house and Vue. The biggest effected cinema in my local area is cinema city owned by picture house, this is because digital cinema productions are cheaper and easier to play, this means that the smaller independent cinemas such as cinema city can acquire more films from different genres and styles and play them much more frequently meaning they can appeal to a wider audience and in the long run make a higher profit. With the lowering costs of film production cinemas can acquire films for cheaper meaning they can buy more of a varied selection, this means they can in turn appeal to a wider audience. Vue cinema is a mainstream cinema however is still benefiting from the advancing digital world being able to release two types of the same film a standard version and a 3D version. Bringing in more custom and giving people even more of a choice. The way to get a bigger audience is to be flexible. The bigger the time scale and the larger the variety of films the more people will have the chance to see the film they want when they want to see it. Technical convergence and the advancing digital production scheme are making this possible to give cinemas the power to fit around the customer.
Digital production means that the internet is very closely linked to the film’s production. This gives film distributers the power to advertise on a massive scale; almost every home in the UK has a computer connected to the internet. And a vast majority of the public are connected to the internet via social networking sites such as face book or twitter. This gives film distributers and advertisers a huge chance to sell their films to the public and get their film seen by a huge audience and entice a vast amount of the public. The internet also provides other possibilities such as renting or selling DVD’s and films. Vue are linked with an online rental shop which has proved very successful to their yearly revenue.
However technical convergence has its disadvantages, eventually there will only be one device to film edit and project a film however that is in a very distant future and the technology convergence is nowhere near that good yet. But it will slowly mean some technology companies will shut down due to them not being needed to produce any more equipment. Also due to the fact that the digital projector is a relatively new idea there are undoubtedly problems with the projecting equipment and in cases audiences’ cinema experience has been ruined due to technical problems with the equipment and the connections between devices. Also some people like the authenticity of film reels and it keeps it more of an even than just going to see a bigger screen. Also now that everything is converting to digital, it means that people can illegally download and upload it to the internet so more people can download it this is a majorly bad point as a large amount of money is lost due to pirate downloads. And illegal file sharing. With film reels this was a much harder process but as long as you have the internet you can acquire any digital media from films to computer programmes.
I personally feel that the digital switch over is a good idea as long as certain aspects are controlled such as illegal file sharing. The overall process will benefit the public as they will have cheaper and much better quality cinemas and also a much more varied selection of what and when the audience can view it. The digital production process needs a lot of improvement to be fully successful however there is a huge area for innovative ideas to improve and advance the digital production method.
No comments:
Post a Comment